The problem
Leads coming in via web, phone and field reps, scattered across personal spreadsheets. No statuses, no clear owner and no way to know which campaign converted.
Home / Case studies / Telecom & sales teams
Case study · 2026-05
Telecom: from Excel to pipeline, no lead left unworked
Telecom distributor · sales teams
100% of leads with owner and next action
The solution
Custom CRM with a staged pipeline, automatic lead assignment, follow-up reminders and reporting by rep and by channel.
Before and after.
Before
- follow-up
- up to each rep's judgment
- visibility
- none for management
- lost leads
- unquantified (many)
After
- follow-up
- 100% of leads with owner and next action
- visibility
- real-time dashboard
- lost leads
- traced and recoverable
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