The problem
Orders came in through Instagram, WhatsApp and a delivery platform that kept up to a 30% commission. No unified catalog, daily order errors and zero customer data.
The solution
Own ordering app with catalog and cart, admin panel for kitchen and register, and a connected customer base. Platform delivery was kept only as an acquisition channel.
From up to 30% commission to 0% on their own channel. The platform was kept only to attract new customers.